November 2011

The Habits of Black Friday Holiday Shoppers

Are you a Black Friday Shopper?

Too many social scientists have too much time on their hands as is demonstrated by the sheer volume of meaningless studies pumped out of ivory towers each year. The latest such study that I saw investigated the motivations behind shoppers’ fascination with Black Friday. Social scientists aren’t the only ones with a vested interest in why shoppers shop on certain days, the American Retailers Association also has collected a considerable amount of research on the shopping habits of those who favor doing their holiday shopping on Black Friday.